Primary Responsibilities主要職責 ·To develop and foster a positive image and relationship between the hotel and the public, i.e. vendors, suppliers, guests, clients and the community. Will function under the preview of Area Director of Sales & Marketing. ·Director of Marketing performs her duties within the framework defined by the Banyan Tree Group, hotel norms and by internal rules and regulations as specified by Director of Sales & Marketing. ·Draws up the Public Relation action, advertising and media plan on an annual basis for the hotel. ·Organize regular visits by professional persons from the media and members of the trade to the hotel. ·Ensures that stationary and printed items are standardized and conforms to the Banyan Tree standards. ·Ensure optimum publicity is created for all major hotel happening. ·Supervise taking of photographs and prepare news release of events undertaken by the hotel. ·Organizes both internal and external PR and digital Marketing activities. e.g. inter-departmental or in-house activities. ·Maintains contact with professional people, members of the press/media both local and international and any other persons who are clients or potential clients of the hotel. ·Maintains contact, coordinates with all other departments of the hotel, and may have contact with other Marketing Managers at a regional level. Ensures the smooth operation of the PR and Marketing head office. ·Special projects / ad-hoc assignments as and well assigned. ·Prepares monitors and controls the Media annual budget and ensure every PR and marketing activity has the max effect. ·Maintains the utmost confidentiality and discretion when handing business affairs. ·Monitors awareness of competitor activities and use information when developing strategies. ·Storing and keeping all confidential information. ·樹立酒店良好形象并與公眾（賣主、供應商、客戶及社會）建立良好的關系. ·遵循集團和下屬酒店所列的各項規定及本酒店的規章制度，在市場銷售總監具體指導下，履行自己的職責。 ·每年為酒店制定公關及媒體宣傳計劃。 ·定期組織新聞界和商界人士參觀酒店。 ·確保所有文具和印刷品完全符合集團標準。 ·酒店的每次宣傳都有助于為飯店建立良好的聲望。 ·管理有關為酒店拍照撰寫的新聞事宜。 ·組織店內外公關活動及渠道市場推廣活動。 ·與國內外新聞界人士以及飯店其他有潛力客戶保持聯系。 ·保持與酒店其他部門的聯系與合作，同時與本地區其他市場經理保持聯系。還要確保本部門運作正常。 ·特別項目/廣告安排。 ·掌握和控制酒店公關年度預算并確保每個酒店公關及市場活動能夠發揮最大效用。 ·在處理業務時最大限度的保守機密并小心謹慎。 ·充分了解競爭對手的情況，根據市場需要不斷革新公關策略。 ·保存和保守所有機密信息。 Knowledge and Experience知識和經驗 ·Proficiency in the role at required level ·Conversant with relevant emergency procedures ·Knowledge of relevant rules & regulations ·Knowledge of the company, hotel, and its environment ·Knowledge of relevant safety & security procedures ·Knowledge of relevant guest interaction procedures ·Knowledge of training procedures ·English language requirements met or exceeded ·專業性達到相關要求 ·精通相關緊急事務的處理程序 ·相關條款和規則的熟知程度 ·公司酒店及周邊環境的熟悉程度 ·相關安全條例及保安措施的知識 ·與客戶互動的程序的相關知識 ·培訓的相關知識 ·英文的專業水平