Job Description職位簡介
? Lead the development and execution of comprehensive digital marketing strategies to drive B2B growth, brand awareness, and customer engagement for lyf. Collaborate with corporate and cluster teams to ensure localized and impactful marketing execution.
負責制定并執行全面的數字營銷策略，以推動lyf的B2B增長、品牌知名度和客戶參與度。與總部及區域團隊合作，確保本地化且高效的市場營銷執行。
Major Responsibility主要工作職責
Strategic Planning & Execution戰略規劃與執行
? Develop and implement integrated digital marketing strategies aligned with business goals to drive B2B growth.
制定并執行與業務目標一致的整合數字營銷策略，以推動B2B增長。
? Plan and execute multi-channel campaigns including SEO/SEM, email marketing, social media, and content marketing.
規劃并執行多渠道營銷活動，包括SEO/SEM、電子郵件營銷、社交媒體和內容營銷。
? Collaborate with the corporate lyf team and marketing teams to execute China-specific marketing strategies.
與總部lyf團隊及營銷團隊合作，執行中國區特定的營銷策略。
Content Development & Management內容開發與管理
? Oversee the creation of high-quality B2B content (whitepapers, case studies, blogs, newsletters).
監督高質量B2B內容（白皮書、案例研究、博客、新聞稿）的創作。
? Create property-specific and locally relevant content for social media and other digital platforms.
為社交媒體和其他數字平臺創建物業特定及本地化內容。
Lead Generation & Conversion潛在客戶生成與轉化
? Drive lead generation through targeted campaigns and optimize the sales funnel from awareness to conversion.
通過定向營銷活動推動潛在客戶生成，并優化從認知到轉化的銷售漏斗。
? Implement marketing automation tools and CRM systems to track and nurture leads.
實施營銷自動化工具和CRM系統以跟蹤和培育潛在客戶。
Analytics & Reporting分析與報告
? Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics).
使用分析工具（如Google Analytics）監控和分析營銷活動效果。
? Provide data-driven reports and recommendations for continuous improvement.
提供數據驅動的報告和改進建議。
Trend Research & Innovation趨勢研究與創新
? Conduct research on market trends, youth culture, and lifestyle topics to enhance brand relevance.
研究市場趨勢、青年文化和生活方式話題，以提升品牌相關性。
? Plan and execute innovative online and offline marketing initiatives.
規劃并執行創新的線上和線下營銷活動。
Stakeholder Collaboration利益相關者協作
? Work closely with sales, product, and customer service teams to align marketing efforts.
與銷售、產品和客戶服務團隊緊密合作，確保營銷活動的一致性。
? Manage relationships with external vendors and agencies to enhance campaign execution.
管理外部供應商和機構關系，以提升營銷活動執行效果。
? In compliance with the Ascott Group's Environmental Health and Safety (EHS) guidelines and policies, pay attention to energy conservation and the safe operation in daily work, responsible for the risk management within the scope of his own position.
遵守雅詩閣集團的環境健康安全(EHS)方針政策，日常工作中注意節能和安全操作，對本崗位風險管理事件負責。
? Other duties assigned by superiors.
完成上級交辦的其他任務。
Requirements資質需求
? Bachelor’s degree in Marketing, Business, or related field.
市場營銷、商業或相關領域本科以上學歷。
? 7-10 years of experience in digital marketing, with a focus on B2B and multi-channel campaigns.
7-10年數字營銷經驗，專注于B2B和多渠道營銷活動。
? Experience in the hospitality or lifestyle industry preferred.
具備酒店或生活方式行業經驗者優先。
? Proficiency in Google Analytics, SEO/SEM tools, marketing automation software, and CRM systems.
熟練使用Google Analytics、SEO/SEM工具、營銷自動化軟件及CRM系統。
? Strong understanding of digital marketing trends and.
深入了解數字營銷趨勢。
? Excellent data interpretation skills and ability to translate insights into actionable strategies.
優秀的數據解讀能力，能將分析見解轉化為可執行的策略。
? Experience in developing and managing KPIs to measure campaign success.
具備制定和管理KPI以衡量營銷活動成效的經驗。
? Exceptional written and verbal communication skills in both English and Mandarin.
優秀的中英文書面和口頭溝通能力。
? Ability to create engaging content and present ideas effectively to stakeholders.
能夠創作引人入勝的內容并向利益相關者有效展示想法。
? Ability to manage multiple projects simultaneously and meet deadlines.
能夠同時管理多個項目并按時完成。
? Strong organizational skills and attention to detail.
強大的組織能力和注重細節。
? Passion for sports, culture, fashion, youth trends, and the hospitality industry.
對體育、文化、時尚、青年趨勢及酒店業充滿熱情。
? Ability to work under pressure and adapt to a fast-paced environment.
能夠在壓力下工作并適應快節奏環境。
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