PRIMARY RESPONSIBILITIES
主要職責
· Produce the Annual Revenue Plan, Marketing Budgets and Forecasts
依據行政管理層與市場銷售部總預算制定年度營收計劃
· Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
制定收益管理方案的行動計劃確保各項課題達到預期目標。
· Provides a professional, advisory support service to the General Manager
為總經理提供專業的咨詢服務。
· Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
采用各種方法維持和增加業務量,包括:廣告,銷售推廣,個人銷售,公關活動,社區關系和特別促銷計劃等等。
·Create and implement special programs to achieve greater profitability through:
通過以下突進建立和執行特別計劃以達到更佳收益:
o Increasing average rate
提高平均房價
o Increasing overall occupancy
提高住房率
o Increasing business volume during off-peak periods
在非旺季期間提高業務量
o Increasing local Food & Beverage and Banquet Sales
提高本地餐飲和宴會銷售
· Enhance the image of the hotel in the local community
提高酒店在本地社團的形象。
·Participate as an active member of the community through associations, memberships and other trade organizations
通過結交具有會員資格的人事或其他商貿機構積極參加社團活動。
· Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met
定期檢查市場銷售人員的工作報告以確保達到銷售目標。
·Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
時常檢查內部促銷物件確保符合品牌標準。
· Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
組織和推廣,結合餐飲部特別計劃刺激餐飲消費,包括但不局限于聯賽、舞會、派對、美食活動等。
·Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
同酒店外人員的相互聯系,包括但不局限于:客戶、:會務部門、當地酒店協會、航空公司、旅行社、競爭對手和其他社團的成員