§ SCOPE 范圍 Produces Public Relations Plan which promotes and maintains good publicrelations in order to maintain the prestigious image of the hotel. Dutiesinvolve planning, directing, controlling, coordinating and participating in allPublic Relations activities. 制作公關計劃，促進和保持良好的對外關系，以保持酒店的聲望。具體任務包括計劃、指導、管理、協調和參與所有公關活動 PRINCIPAL RESPONSIBILITIES 主要職責 ·??????????Develops media contacts, plans press conferences andother press activities. Acts as hotel’s liaison with media to promote goodpublicity and counteract bad publicity. 與媒體人士聯系，策劃新聞發布會以及其它新聞活動。代表酒店與媒體聯系，以促進良好的公關形象，抵銷一切不良影響。 ·??????????Develops and organizes promotional activities,coordinates with departments concerned; invites VIPs and media to promotionalactivities; prepares and issues press releases 開發和組織促銷活動，與相關部門協調，邀請嘉賓和媒體參與促銷活動，準備并進行新聞發布。 ·??????????Establishes sales leads from the study ofmagazines, newspapers and form personal contacts; coordinates sales leads withBanqueting and Sales Departments 通過雜志、報紙和個人關系發現銷售機會，與宴會及銷售部就銷售機會進行協調。 ·??????????Disseminates corporate press releases toappropriate local trade and consumer media 向合適的當地商業和消費者媒體發布公司的新聞。 ·??????????Establishes a programme for sending promotionalnews to trade publications on a regular basis releases covering special events,promotions, etc. 建立向行業出版物定期發送促銷新聞的機制，新聞內容包括特別活動和促銷活動等。 ·??????????Prepares promotional press releases onpersonalities among guests and employees of the hotel and on newsworthy eventsin the hotel. 在酒店的客人和員工中及酒店內開展的活動中公布促銷信息。 ·??????????Provides information to other departments onactivities within and outside the hotel which may be useful when dealing withguests. 向其它部門就酒店內外的活動提供信息，這些信息可能會在與客戶交往中發揮作用。 ·??????????Accepts clients and media complaints, requests, andinquiries and coordinates handling with departments concerned. 接受客戶和媒體的投訴、申請和詢問，并協調相關部門進行處理。 ·??????????Maintains good public relations by extendingpersonalized service to VIPs. e.g. following up on reservations for VIPs,assisting in greeting VIPs and groups upon their arrival, sending welcomeletter to VIP guests. 通過向貴賓提供人性化的服務保持良好的公共關系。例如，為貴賓的預訂提供后續服務，在貴賓及其隨行人員到酒店時協助歡迎活動，向貴賓贈送歡迎信。 ·??????????Maintains clipping files pertaining to the hotel(s)based on daily perusal of the media. 每日瀏覽媒體并保留與酒店相關的新聞剪輯。 ·??????????Maintains mailing list/contact file. 保管郵寄名單和聯絡檔案。 ·??????????Maintains hotel photo file. 保管酒店照片檔案。 ·??????????Develop hotel gifts and giveaways. 準備酒店禮品和贈品。 ·??????????Builds profile within local market place throughattendance at various events and local market place. 通過參與當地市場的各種活動在當地市場上樹立良好形象。 ·??????????Co-ordinateshotel photography when required. 如有需要，協調酒店的攝影活動。 ·??????????Monitorsawareness of competitor activities and use information when developing PR strategies. 觀察競爭對手的活動并利用此類信息發展公關戰略。 ·??????????Plansand coordinates sponsorship activities. 策劃和協調贊助活動。 ·??????????Workswith Director ofCommunications on manpowerplanning and management needs. 和傳媒總監一起進行人力規劃和管理需求。 ·??????????Workswith Director ofCommunications in thepreparation and management of the marketing budget. 和傳媒總監一起編制和管理部門預算。 ·??????????Perform any duties assigned by the Managementdeemed necessary. 執行任何管理層交付的工作。 § REQUIRED QUALIFICATIONS 資歷要求 Required Skills技能要求 ·??????????Demonstrated ability to interact withcustomers, employees and third parties that reflects highly on the hotel, thebrand and the Company. 具有代表酒店，品牌和公司與顧客，員工和第三方交往的能力。 ·??????????Problem solving, reasoning, motivating,organizational and training abilities. 具有解決問題，推理，號召，組織和培訓能力。 ·??????????Proficient in the use of MicrosoftOffice. 精通微軟辦公軟件。 ·??????????Good English and Chinese writingskills. 良好的中英文寫作技能。 ·??????????Fluent in both English and Mandarin is a must, speaking other languages is a plus. ??? 能流利使用英文和中文，會其他語言尤佳。 Qualifications 學歷 ·??????????Bachelor’s degree in MassCommunications or related field.? 具有大眾傳播或相關領域的學士學位。 Experience 經驗 ·??????????2-3 years ofrelevant working experience in the same position in a 5 star internationalbranded hotel orcomparable industry related experience. 具備在5星級國際品牌酒店2-3年相關的工作經驗，或與此相當的工作經驗。 Key Metrics 主要績效指標 ·??????????No. ofmonthly media exposure from news release, editorial or promotion activities 新聞稿，軟文介紹或促銷活動中得到的月度曝光數量。 ·??????????Success ofa PR event or promotion 公關或促銷活動的成功