1.???????? Research the Hotel competition and independent operations of catering establishments, bars & restaurants and spas to understand the strengths, weaknesses opportunities and threats in the in the market and situate our products to have unique positions in the market to grow revenues and market share. 研究酒店的餐飲、水療中心和酒吧等場所的優勢和弱勢，抓住競爭市場中的機遇，避開風險，將酒店的產品置于一個獨特的位置，從中增長酒店收益。 2.???????? Along with the Hotel Operations team develop product strategies for the major revenue streams of the Hotel positioning each as independent business units although building on the synergies that can be developed in a Hotel environment, which covers Rooms, Food & Beverage, Catering and Spa. 與酒店運營團隊一起協商制定收益策略，使酒店的客房、餐飲、會議和水療中心成為酒店的主要收益來源。 3.???????? The product strategies developed would include building on existing product lines but also new product ideas to drive revenue and market share. 產品開發策略包括現有產品和新開發產品，從而驅動市場份額和收益。 4.???????? With the Director of Sales, Director of Events and Revenue Manager ensure to price the Hotel to maximize revenues and grow market share. 與各銷售總監和收益總監確保酒店價格利益的最大化和市場份額的最大化。? 5.???????? On an ongoing daily basis direct research into the pricing strategies of competitive hotels and independent operations of catering establishments, bars & restaurants and spas to ensure that our price positioning is appropriate to drive revenues and market share. 每天研究競爭酒店的定價策略，使本酒店的客房、餐飲、水療中心等部門的定價處于合理化狀態，并且達到市場份額的最大化。 6.???????? Implement a complete effective pricing strategy within the hotel room product to ensure that revenues are maximized and pricing between different segments is appropriate. To optimize market share. 確保酒店有一個完整有效的定價策略，達到收入最大化以及各差價之間的合理化。優化市場份額。 7.???????? Sales:銷售 a)???????? Direct all sales activities within the Hotel including room sales, events sales and reservations. 監督和指導酒店所有的銷售活動，包括客房預訂和會議場地的銷售。 b)??????? Direct the appropriate use of sales automation ensuring that the information technology deployed is protecting our intellectual capital and making an efficient sales operation. 監督和指導自主化銷售，確保部署的信息成為有效的銷售操作。 c)???????? Develop effective sales management strategies for both existing and targeted accounts in conjunction with the Director of Sales, Director of Events and the GSOs in our feeder markets. 與各銷售總監針對GSO市場的情況，制定有效的銷售策略和管理策略。 8.???????? Media Relations媒介 a)???????? Direct the media relations strategy to ensure the hotel and its operating departments obtain the largest editorial coverage within the competitive set. 監管與媒介的關系，確保酒店和運營部門在媒介報道內獲得一定的競爭地位。 b)??????? Set media impression and media dollar budgets for the Hotel to achieve. 設置酒店在媒介中的印象，從而達到酒店的預計效果。 9.???????? Through effective media relationship building ensure the senior executives within the Hotel become known as the industry experts in their particular field and are on a first call basis with any media reporting on hotel topics. 通過與媒體的有效接觸，提高酒店管理層在業內的知名度，使酒店成為有特色的酒店。 10.???? Brand Communications品牌效應 a)???????? Be the Langham Brand Steward within the Hotel ensuring that all adverting and graphic identity is in line with corporate guidelines. 確保酒店的所有圖標和廣告符合朗廷集團的品牌標準。 b)??????? Manage the Langham ?Brand-print within the organization ensuring the Hotel in all its departments is true to our brand position and building on the strengths of the brand-print. 確保酒店所有員工忠于集團品牌。? c)???????? Direct the effective use of the hotels advertising budget to both build brand and sell tactical offers in all media including, print, outdoor, radio, TV and web and electronic based advertising. 利用有效的銷售戰略從而在媒介體現集團品牌效應。如：電視、廣播、網站、印刷品和戶外。 d)??????? Direct the publication of all hotel sales and marketing collateral ensuring it is true to brand and in line with corporate guidelines. 確保酒店對外推廣銷售產品的真實性，符合集團的規定。 11.???? Customer Relationship Management (CRM)客戶關系 a)???????? Direct the CRM strategy of the hotel encompassing the building of our customer databases and effective communication to same. 監督酒店CRM的戰略，確保客戶數據和建立的一致性。 b)??????? Direct and work with the relevant members of the hotel team with regards to the successful development, marketing and management of Langham Advantage (food and beverage recognition),Langham Privilege Club (accommodation guest recognition), Ouida ( bookers recognition and rewards) and Langham Press Club media recognition 監督和管理團隊協作，對重要客戶推廣朗廷集團旗下的各項品牌產品。 c)???????? Attend assigned training sessions. 參加所有制定的培訓課程。 12.???? Direct GDS marketing plan to build market share from these important distribution systems. 監管GDS市場，制定針對性的銷售系統。 13.???? Direct and implement a comprehensive E-business strategy to deliver appropriate growth in revenues and market share delivered through brand.com and OTAs. 通過酒店官網和OTAs渠道，實現酒店收益的增長和市場的細分化。 14.???? Direct and develop a comprehensive partner marketing program utilizing relationships with airlines, TMC?s, corporate accounts, credit card companies, major events and sponsorship opportunities both nationally and locally. 利用與航空公司、TMC公司、信用卡中心和各國各地的贊助活動，全面推廣銷售計劃挖掘客戶。 15.???? Ensure that the hotel is appropriately displayed in all distribution systems at all times to build revenues and maximize market share. 隨時建立酒店分銷系統，是酒店市場份額最大化。 16.???? Direct the effective distribution of the hotel in international markets through the use of wholesale and retail relationships in both the traditional brochure market as well as the internet. 通過第三方銷售、宣傳冊和互聯網效應，打開酒店的銷售市場。 17.???? Prepare and implement the hotels sales and marketing plan including the development of the revenue budget for the hotel. 準備和實施酒店的銷售計劃和收入預算。 18.???? Perform others duties assigned by the management. 履行管理層按安排的其他工作職責。

PRINCIPAL RESPONSIBILITIES 主要職責 ? Forecasting 預測 1.Produce a demand forecast weekly, deploy transient and group inventory restrictions and pricing strategies designed to maximize revenue from a rate and occupancy perspective. 每周指定需求預測，結合房價及入住率兩方面、收益的定價戰略。 2.Ensure forecasts are +_3% of actual result as accurate forecasting will underpin market share growth. 準確的預測能夠助長市場份額的增長，確保預測值與實際值之間的偏差在3%以內。 3.Supervise accuracy + efficiency of supervised hotels. 監督其負責范圍內的酒店，在預測方面準確而有效。 ? Pricing 定價 1.Ensure optimal pricing for all market segments, specifically focusing on Retail Corporate and Groups. 確保給予所有細分的市場最合理的價格，特別是公司散客及團隊。 2.Implement pricing as per LHG global pricing policies. 實現價格以LHG全球定價政策為準。 3.Ensure that pricing decisions are appropriately folded into the distribution channel strategies of each hotel, specifically for LHGwebsites, OTAs and GDS. 確保每個酒店的分銷渠道定價政策是合理的，特別是LHG網站、OTA和GDS。 4.Control pricing integrity among the 3 Beijing properties for all segments. 根據北京市場的屬性控制市場定價。 ? Group Business團隊業務 1.Consult with Sales Managers on rate and inventory suitability of all potential group business for CORDIS，Beijing Capital Airport. 與銷售經理探討及制定報價，以便挖掘更多北京首都機場地區的潛在業務。 2.Oversee the management of group block activity. Ensure that group cut off dates, rooming lists, block activity (i.e. pickup, wash etc.) are will managed for all 3 hotels. 監督管理團隊的訂房情況，如期限、名單等確切的訂房情況。 ? Weekly Revenue Strategy每周收益策略 1.Drive weekly Revenue Management Committee meetings in accordance with LHG standards for CORDIS HONGQIAO SHANGHAI. 參照LHG的標準，每周組織收益管理會議。 2.Attend all meetings and drive strategy council. 參加所有委員會會議。 Up-Selling促銷 1.Develop an Up-Selling Culture in the Hotels across all departments. 鼓勵各個部門促銷。 2.Instigate incentive programs for up-selling. 擬定促銷獎勵計劃。 ? Strategic Reporting and Data Integrity報表及數據的完整性 Report on key strategic issues such as channel performance, ROI of promotions etc and ensure that data entry and output is clean in all relevant systems and report. 對于主要的分銷渠道、ROI的促銷、收益和支出等數據清楚的體現在報表中。 ? Competition競爭 Lead the Revenue Management Committee to become expert on the competition product and strategies ensuring that we know more about the competition than they know about us. 帶領收益管理團隊了解更多競爭酒店的產品，制定更多的競爭策略，確保我們了解得比他們多。