管理所有酒店的網絡分銷計劃。計劃并執行酒店層面的網絡分銷活動，根據酒店具體情況來定制，并以酒店的行銷計劃為基礎。中心任務是將網絡分銷管理最優化，將酒店的促銷信息發布到各個網絡渠道，執行萬豪國際品牌網站和活動的網絡內容管理，管理并執行網絡廣告計劃，是所有相關網絡分銷報告的主要負責人。 Manage network distribution programs for all hotels. Plan and execute online distribution activities at the hotel level, tailored to the specific circumstances of the hotel and based on the hotel's marketing plan. The central task is to optimize the network distribution management, distribute the hotel's promotional information to the various network channels, perform the network content management of Marriott International brand websites and events, manage and execute the network advertising program, and be the main person in charge of all related network distribution reports. 職責義務： Duties & Responsibilities: 1.升級網絡渠道的市場推廣方案，改善網絡推廣，提升網絡上的酒店形象和品牌形象。 Upgrade the marketing plan of the network channel, improve the network promotion, and enhance the hotel image and brand image on the network. 2.實施并監控策略第三方渠道為酒店帶來流量。與攜程，飛豬，美團，抖音，小紅書等等線上渠道緊密合作。 Implement and monitor policies third-party channels bring traffic to the hotel. Close cooperation with Ctrip, Feizhu, Meituan, Douyin, Little Red book and other online channels. 3.與市場銷售總監進行定期的市場回顧，特別關注酒店不同渠道的質量評分，并通過對應行動提高分值。 Conducted regular market reviews with the marketing director, paid special attention to the quality scores of different channels of the hotel, and improved the scores through corresponding actions. 4.每月每季度提供渠道的線上的數據進行回顧及分析。 ?Provide online data of channels for review and analysis every month and every quarter. 5.定期進行競品分析以確保在競爭群中保持競爭優勢。 ?Conduct competitive product analysis regularly to ensure competitive advantage in the competition group. 6.設計市場推廣戰略以增加入住的收益，并為參加該活動的酒店產生持續的收益。 Design marketing strategies to increase revenue from stay and generate sustained revenue for participating hotels. 7. 自行開發和運用促銷計劃以確保市場推廣中的時效性。 Develop and use promotional plans to ensure the timeliness of marketing. 8.媒體計劃及分析： Media planning and analysis: ? 為酒店負責制定市場推廣計劃及時間表。 Responsible for the development of marketing plan and schedule for the hotel. ? 通過提交及上傳市場推廣報價， 并確保相應的記錄設置以確保每項指 標的準確性， 來支持和管區域市場計劃及表現工具。 Support and manage regional marketing planning and performance tools by submitting and uploading marketing quotes and ensuring appropriate record Settings to ensure the accuracy of each indicator. ? 通過特別促銷網頁及目的地網站分析用戶行為，并協助使其優化效應最大化。 Analyse user behaviour through special promotion pages and destination websites and help maximise their optimisation. 專業知識技能： Job Knowledge / Skill: 1.良好的市場知識及分析技巧，最好對酒店運作知識有充分理解，擅長使用以下各種軟件： ?Good market knowledge and analytical skills, preferably have a full understanding of hotel operation knowledge, good at using the following kinds of software: ? PMS/ IPS電腦系統 PMS/ IPS computer system ? 收益最大化系統 Revenue maximization system ? 中央預訂系統 Central reservation system ? Microsoft Office Microsoft Office 2.至少有5年的商業市場部門和在預訂、數字營銷經驗或市場傳媒的相關工作經驗。 At least 5 years of experience in business marketing and related work experience in booking, digital marketing or marketing media. 3.具備創新精神、工作主動和自我激勵。 Have innovative spirit, initiative and self-motivation. 4.愿意接受行業的競爭、挑戰以及改變。 Willing to accept competition, challenge and change in the industry.